Re:Apple is building a demand-side platform
by tobylane on Thursday August 04, 2022 @10:48AM
(#32343618)
But did Dunkin’ Donuts learn your address and buying habits when it paid for that advert? Apple could be serving you accurate ads that rely on collected data, while only telling DD that an ad was sold to Apple’s idea of a relevant viewer and let them judge if they want to buy more. I think we need to distinguish this, perhaps you are with the walled garden spying. Do you trust the option to reset your advertiser ID?
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Re:Apple is building a demand-side platform
by colmmacc on Thursday August 04, 2022 @10:54AM
(#32343716)
You're most likely right about what Dunkin' Donuts know. I'm less confident about what Apple themselves know. Apple have people talented enough that they can build a privacy-preserving back-end too so that their operators and staff have no way to know where I was. I hope that is how it works, but I've never seen it explained that way. If Apple end up on the wrong end of broad subpoenas to find out who was near abortion clinics ... getting better recommendations for donuts wasn't worth it.
Re:Apple is building a demand-side platform
by lotsofpulp on Thursday August 04, 2022 @12:01PM
(#32344636)
> Apple end up on the wrong end of broad subpoenas to find out who was near abortion clinics
I would be more concerned about ATT/Verizon/T-Mobile, who have real-time data on where every connected phone is all the time and a FISA court can always serve them with a secret warrant.
Also, what you are describing is not Dunkin paying Apple for an advertisement. If it is, then it would be huge news that Apple is pushing non Apple ads to its devices.
> who have real-time data on where every connected phone is all the time
Not really. They know which mast it's connected to and can do signal strength triangulation. Their location info is a lot less good than what the device makers with wifi map data can give you, hence why every so often we get a news story about how Uber knows where you are a lot better than a 911 operator does.