How cold calling (properly) works better than AdWords

Re: How cold calling (properly) works better than AdWords by veesahni on Monday November 14, 2011 @10:39AM (#3234347)

The OP made the call as a founder who deeply cares and is trying to make a connection with the person on the other end of the line. In your experiment, the calls were being made by staff of a third party, which raises concern as to whether the caller is interested, speaks with appropriate animation and can evoke needed interest and emotion by the receiver of the call.

Furthermore, I don't think the value proposition of your scripted pitch was significant enough. The OP went out of the way to try to create a valuable win-win scenario without it sounding like a sales pitch. If I were on the receiving end of your script and didn't know of your organization, I'd assume the ebook would be filled a bunch of fluff and a hidden sales pitch for your product. Potential value for information that I couldn't just otherwise find on Google is low.

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Re: How cold calling (properly) works better than AdWords by startupstella on Monday November 14, 2011 @10:48AM (#3234390)

Those are great points, but the question becomes a matter of the stage of the company. Clearly, the author still benefits from making cold calls, whereas in most cases, this starts out as a reality but becomes less and less as the company grows.

Also, we know our ebook is a potent conversion tool. I think it stills comes down to the question of industry marketing practices: we've found inbound marketing to be much more effective because of the saturation in cold calling.

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