There is advertising on the Internet? I almost forgot.

Advertising got a really bad reputation with a lot of people, and they are unlikely to turn off their armor for anyone. If you are having a problem with the relatively small community who uses ad blocking software, you are paying the price for years of annoying animated gifs, flash, and ridiculous punch-the-monkey win ipod scams.

I whitelist a few sites I use regularly and that I'd like to "support", after an article on arstechnica awhile ago. But it's a short list.