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Re:Ask HN: Do newsletters work? Why do websites push them so... by tl_donson on Monday August 01, 2022 @10:19PM (#32314477)
open rates are inaccurate but still somewhat useful because they’re generally consistently inaccurate month to month unless there’s been a change that would affect a lot of subscribers (eg iOS recently).

click rates are probably a better proxy for this.

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