Re:Ask HN: Do newsletters work? Why do websites push them so...
by tl_donson on Monday August 01, 2022 @10:19PM
(#32314477)
open rates are inaccurate but still somewhat useful because they’re generally consistently inaccurate month to month unless there’s been a change that would affect a lot of subscribers (eg iOS recently).
click rates are probably a better proxy for this.