Ask HN: Do newsletters work? Why do websites push them so much?

Re:Ask HN: Do newsletters work? Why do websites push them so... by pessimizer on Monday August 01, 2022 @05:36PM (#32312348)

> And if you get ANY backlash you simply revert back. Most people wouldn't even notice.

The people who dropped the newsletter after it became spam definitely won't notice that you reverted back to the expected behavior.

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Re:Ask HN: Do newsletters work? Why do websites push them so... by edmundsauto on Monday August 01, 2022 @05:56PM (#32312545)

It depends on the size of that group and their sensitivity. I’ve found that consumers generally don’t think as much about it as tech people - it’s much more random than we like to think.

If your test costs 2% of newsletter receipients who were 2 emails away from unsubscribing, it might be worth it.

As always, know your audience.

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