Re:Ask HN: Do newsletters work? Why do websites push them so...
by antisthenes on Monday August 01, 2022 @02:16PM
(#32310062)
You're talking in general, and most of your points are correct, but they don't apply to our business fully.
For example, our newsletters are always offering a time-limited discount for the purchase. They're also not segmented out to people "most likely to purchase", because we don't have that data. It goes out to 100% of our audience every time, unless they made a very recent purchase.
If we knew who the people are that are most likely to buy, it sure as hell would make the business easier to run.
For example, our newsletters are always offering a time-limited discount for the purchase. They're also not segmented out to people "most likely to purchase", because we don't have that data. It goes out to 100% of our audience every time, unless they made a very recent purchase.
If we knew who the people are that are most likely to buy, it sure as hell would make the business easier to run.