This is a (kinda funny) plotline in Generation Kill.
That reminds me of a story I heard about the "chocolate chip" US desert camo used in Desert Storm in 1991. Basically, the US designed their "desert camo to be effective in the desert of the American Southwest. But we ended up actually fighting in the Iraq/Saudi/Kuwaiti border region instead of the American Southwest, and it turns out that the deserts are different enough that the camo was not particularly effective.
That reminds me of the times we chose to wear snow pants but not jackets, because there was snow on the ground but not much elsewhere.
Edit: looks like the wore the forest green stuff to Afghanistan. The only articles I can find suggests they did it on purpose, to stand out for peace keeping reasons, but that could easily be damage control. Anyone know the real story? GP suggests they just didn't have an arid design at the time (which I would believe).
For years afterwards whenever there was a discussion about equipment and supporting troops, it was brought up as an argument in favour of more purchases.
(1) https://www.cbc.ca/news/canada/canadian-troops-not-green-wit... https://www.latimes.com/archives/la-xpm-2002-jan-19-mn-23667...
Just a fun aside: when Canada invaded Afghanistan, there was a lack of the arid variant of CADPAT. It left soldiers to land in the brown and tan desert wearing vivid green camouflage designed for summer in the Canadian rain forests.
>I find it bizarre that this is all done by private companies, competing in public competitions, with royalties to be paid for the chosen design. And I'm quite surprised that some designs were found wanting because they don't work under IR (e.g. the soldier shines against the background). That sounds like they're using the wrong dyes; surely a decent design methodology would lead to such problems being remedied by incremental improvement?
It was fixed AFAIK. IIRC issued CADPAT clothing were controlled items in 2000's because they had the the treatments designed to work against near infrared. Civilian CADPAT lacked those treatments so companies like Tru Spec[1] could sell it on the open market. There were other teething issues I am aware of; the dyes bleeding into splotches instead of the digital pattern as called for, as well as fading issues after laundering. Fixed of course but it took some iterations.
[1] I just double checked, Tru Spec never sold it. There were some smaller outfits in Canada that produced CADPAT available on the civilian market for short time; Drop Zone Tactical out of Edmonton for sure was one. Rumor mill is that it was material made by Consoltex under military contract that failed to meet the military's specifications and sold off to licensed DND manufactures to recoup costs.