Ask HN: Do newsletters work? Why do websites push them so much?

Re:Ask HN: Do newsletters work? Why do websites push them so... by michalu on Monday August 01, 2022 @10:27AM (#32306419)

So far we found once a month to be our sweet spot. Majority of customers buy their monthly supply in one shopping session and this is a way to prompt some of them + reactivate old customers / staled customers and convert blog subscribers.

I think the next step is to segment our customer/subscriber base and send at various frequency. But it's also a "side-hustle" so it takes effort :)

[ Parent | on HN ]

Re:Ask HN: Do newsletters work? Why do websites push them so... by zoltrix303 on Tuesday August 02, 2022 @09:57AM (#32318514)

I'm curious, did you try a subscription model for your customers? Maybe you could even target to ones you see ordering every once in a while and offer them a monthly bag + a small incentive for the commitment?

[ Parent | on HN ]

Re:Ask HN: Do newsletters work? Why do websites push them so... by michalu on Wednesday August 03, 2022 @03:41PM (#32335922)

Thank you it's something in the plans but I've been too lazy to set up the billing for subscription.

[ Parent | on HN ]