I'm sure they're talking about manipulating a single line and the fact that you're extremely limited by the behavior of machine for that particular line. Anything that doesn't fit within the hardware design constraints needs mid-line changes and/or clever hacks and, even with those, what you want to output might just not be physically possible.
"Sometimes forward and sometimes backward" would only apply to the three registers of playfield bits, and is fully controllable by software, in the CTRLPF register.