Unfortunately a great many people simply immediately and without thinking follow their feelings, never questioning the results before acting. And I'm not talking during a terror attack, or other high-tension situations where it might be understandable. Always, or very nearly always.

So the "advantage" people are after is often an immediate and tiny satisfaction of their feelings, a perceived slight increase in their social status. Most examples in the article, such as not stepping aside when something is in your way.

And, frankly, being "ready for that" to some extent is a great piece of advice. Unfortunately.