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Re:FOMO is disastrous for company strategies by nescioquid on Thursday July 28, 2022 @05:39PM (#32270422)
Merriam-Webster is reporting that the first attested usage of BOGO was from 1983, but I had never encountered the term until last night when my wife used it in conversation! It confused me so much she had to finally say "buy one..."

Then I got to explain bogo as a prefix in computing and chess before picking nits like "shouldn't it be BOGOF" (typical HN commentor that I am)?

Re:FOMO is disastrous for company strategies by Macha on Thursday July 28, 2022 @06:38PM (#32270900)
BOGOF was definitely enough of an established term here for ads that were making fun of the term in a meta sense while sharing their offers to have existed in the 90s.

I've never seen it as just BOGO though.