Because the government's ability to regulate communications is at its absolute nadir when it concerns political speech regarding an upcoming election. Your best bet to press your case on this policy issue is to invent a time machine and plead your case to James Madison.

You can vote for the opposition if that makes you feel better, but know right now that the opposition, whatever it may be, for any major political office is doing exactly the same thing. Every significant political party has list-making and trading as one of its highest priority goals.