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Re:Google delays phasing out ad cookies on Chrome until 2024 by greenthrow on Wednesday July 27, 2022 @09:17PM (#32259301)
It's also important to point out that phasing out third party cookies while still maintaining tracking in Chrome for themselves seems like a clear antitrust issue. They are effectively making it harder for any competing ad service to track users without making it any harder for themselves.
Re:Google delays phasing out ad cookies on Chrome until 2024 by londons_explore on Thursday July 28, 2022 @01:28AM (#32260782)
They're proposing an alternative ad-targeting system which any other provider would be able to use too.

Obviously they still get the benefit of designing such a system, and can tailor it to the needs of their products.