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A comment on Ask HN: Is there an ethical approach to tracking users?. Parent comment

Re:Ask HN: Is there an ethical approach to tracking users? by tfitzgerald on Friday November 11, 2011 @02:40PM (#3225857)
Depends on your definition of "tracking users". Netflix tracks your viewing history to recommend new movies and TV shows. Amazon tracks your purchasing and browsing history to recommend items for you to purchase.

In my opinion, neither of these is inherently unethical.

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