Maybe the problem is that these companies just need to stop trying to innovate? All successful social media platforms start out as fun places to be. Then they become feature complete, but the laws of SV say they have to continue to grow for eternity, so what do they do? They mess up the timeline, throw increasingly irrelevant content at everyone, add and sunset new features every month, try to copy other platforms, screw around with people brains (oh, I mean increase engagement). Couldn't they just try for profitability instead of infinite growth?