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A comment on Instagram is shifting to videos – users aren't happy. Parent comment

Re:Instagram is shifting to videos – users aren't happy by tech234a on Wednesday July 27, 2022 @04:16PM (#32256278)
Analytics was based on the acquisition of Urchin; the "utm" that is still seen in URL parameters today stands for "Urchin Tracking Module" [0].

[0]: https://en.wikipedia.org/wiki/Google_Analytics

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