I don't think using the correct terms to avoid ambiguity is "dogma". It would be "pedantic" except the concern regards pretty much the essence of the issue, so that doesn't apply either.

I think your being pedantic. Dogma is fine usage. They argued that Apple isn’t a privacy-focused company because they store our data on their servers, while the bar for companies to protect our data is so low it’s a tripping hazard.

I think the larger problem is that Apple treats privacy as a double standard. They assist China's government in mass-surveillance of their citizens, while simultaneously airing "Privacy is a human right" ads in the United States. Once you factor in the horrific irony of Uighur slave labor building iPhones, I think it's pretty easy to understand how people can call their efforts 'security theater'.