The brick and mortar is a good example because if they did what Facebook is doing fewer may have gone bankrupt when they were destroyed by Amazon.

I’m not a fan of the ad driven business model and the damage it’s done, but Zuckerberg and Facebook are correct here. They know the users better than the users know themselves. It’s been true since the launch of the news feed.

Don’t listen to what users say, watch how they behave.

Everyone says they want to be fit but people just sit around and eat chocolate cake.

Zuckerberg has reorganized and saved Facebook a few times now despite hysterics from users and the press. I’d give him the benefit of the doubt.