All of the paying customers have Facebook accounts and most personally use them.

If it's a bad experience and "boosting" posts leads to noise and garbage they're going away.

The tiering of customers and users is incorrect, Facebook is the meeting place for the two sides of the attention market and they are increasingly doing a failed execution.

The clean delineated hierarchy model where the users are treated as foolish rubes is part of the problem. There's an insular Silicon Valley elitism that is excessively self-congratulatory and is positively allergic to systemic criticism

Have we already forgotten the aphorism "if the service is free, you are the product"?