Hum... Just like any SaaS company out there.

I wonder if somebody will create a "keep track of your friends" application again. There is obviously a need, but there isn't a channel that enables it to appear anymore, unless Google allows (hum... that's how industries die).

Anyway, user hostile is how any software acts nowadays. From becoming difficult to interact with, exploiting the user on unexpected ways, all the way into refusing to fulfill its primary use case. Users don't seem to care.