I found one last year. It was 7k dealer markup, plus another 3k for various accessories, plus another 2k for an A/C super coolant. They also came in extremely low on a trade-in. I ended up walking and ordering a Model Y. It felt slimy to pay over MSRP. Similar experiences at several ford dealers over mach-e prices.

At Toyota dealers you pay over MSRP, at Tesla they just repeatedly raise the MSRP...

Tesla honors the price you order your Model Y at. Mine took about 3 months to get and the price did go up once during that time. I paid the original price.

Fun surprise ordering a Mach-E/F-150 Lightning and the dealer charges the market adjustment on your custom ordered car. No where is that fee disclosed until you go down to the dealership to pick it up.

Eh, that doesn't even seem legal? Unless it's in a contract somewhere in very very small text.

You order it from Ford, buy it from the dealer. Ford shows you the MSRP. Dealer gets to charge you whatever they want. It doesn't feel legal. Ford has told dealers they'll be punished if they do it. Dealers are still doing it.

According to the National Automobile Dealers Association, dealers average about 2k in profit on a new car. Many are adding market adjustments of 5-20k. They're multiplying the profit they make each sale. It feels very wrong, but Ford really can't do too much especially if they're all doing it in an area.

https://www.onlineautodealered.com/career-central/how-much-d...

With the Silverado EV, the fine print says this: "Manufacturer's Suggested Retail Price excludes destination freight charge, tax, title, license, dealer fees, optional equipment, and other options. Participating dealer determines final price. Estimated Destination Freight Charge is $1,695; subject to change"

They are making it fairly clear that the dealer ultimately gets to set the sales price, even for reservation from before the launch.

as I've heard, they will order the car for you, but you only sign/pay for it when it has arrived.

I guess due to demand and regular price increases, they don't need to worry about customers bailing out, and they can keep adding to their margin as the market rises

Most dealers don't do this, though admittedly as another commenter mentioned, this isn't stopping the all the less scrupulous dealers.

I paid MSRP for a Mach E I ordered online with relatively little fanfare, albeit with a ~10 month wait and a model year bump (for which Ford gave me a discount off the slightly higher MSRP).

at least you have some idea what you’re dealing with without having to haggle with a salesperson.

Good for you!

How are you liking the Y?

I tried to buy one last year. The dealer I went to said they weren't being allocated any and that I'd have to go to another dealer. The look on their face was basically "haha good luck"