I believe it should be the same brand, but they've split the business into Ford Blue (ICE vehicles) and Ford Model e (electric vehicles) in March of this year: https://media.ford.com/content/fordmedia/fna/us/en/news/2022...

The Ford CEO has mentioned earlier this year that they're less than pleased at the various markups applied by dealerships, and would want to do set price, online sales (eg. https://techcrunch.com/2022/06/02/ford-wants-to-sell-evs-onl...).