+1 for "I don't know what that means". I think I'm the target demographic, but I don't feel like can effectively compare the pros and cons of this product with something like MailChimp with the information available on the site.

I'd love to see a clearer breakdown of the features: - how come I trigger an event instead of sending an email directly? It seems like a neat abstraction with a lot of potential, but I haven't found the reasoning behind it in the site. - what can I do with workflow automation? Can I do complex logic based on multiple events? Can I do branching logic? Etc. - why wouldn't a larger company choose you? What's missing that's present in a more established product, and what advantages do you give over that product? I'm assuming cheaper and simpler, but I'd love to get a better idea about the now specific tradeoffs.

Overall, it seems like a really cool idea . I have a project in mind that I may use it for