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Re:Vodafone and Deutsche Telekom to introduce persistent use... by cedricgle on Saturday July 23, 2022 @07:20PM (#32208555)
It looks to me that Vodafone attach an id to a flow by using the device network id (sim, imsi or maybe the MAIDs). Then the website, when generating the html page, can ask Vodafone this id and include a targeted ad.

Some info here : - https://mobile.twitter.com/Chronotope/status/151390041563242...

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