That "we" is painful to read. I had a similar service earlier this year, initial reaction was positive, but everyone signed up and never used it again.

Me included.

My take on it? it's easier to pull up the app store and search for whatever than it is to open safari, load the webpage, then click and wait for the app store to load anyway.

Long lists would work? I thought so too, but then people don't like the back and forth between safari and app store.

Saying that, SMS was a feature I didn't have.

Good luck all the same, and do make a 1 month later update if you have time!