I think it also very much depends in what 'tier' you do your spending. For example, I bought a Samsung laptop. It's great. My housemate bought a Sony laptop that's slightly shinier but has similar features and a pricetag 2.5x higher. I buy $30 shirts. Provided they fit me properly, they look great. A friend of mine frequently spends $200 on each shirt. His are a little shinier, but for a price tag of 6-7x more. And I still look great ;)