> It doesn't really enrage us because we love and celebrate alcohol too much to be capable of villainizing it like guns

I hear a lot more ads on the radio informing me about all the ways a DUI will screw over my life, even if I don't kill anyone, but almost nothing about guns.

Now, at a national level, sure, guns dominate. But I'd say the larger differentiating factor is intent. The killer on a shooting spree sparks terror in a way that a stupid drunk driver does not, even if the latter is more of a risk.