It's called Medium because the content is neither rare nor well done. I don't hate Medium, but I won't write for Medium until they put me on the payroll and send me a W2 every January. Nor will I read articles on Medium or link to them.

It's kind of sad that Evan Williams went from making Blogger and Twitter to making a content farm that changes its business model every 9-12 months. Medium barely merits contempt, let alone hatred.