It's not a "no true Scotsman" fallacy — I'm saying that you're using entirely too high a bar. BCC's design is excellent compared to most sites for small businesses run by non-designers. It is not a work of art, but it is professionally designed, reasonably attractive and does not look obviously hacky. (By contrast, the old design actually was pretty crap.) Patrick's audience is not known to have discriminating design taste, so IMO it is fine. Take a look at, say, the website for a local bike shop to see what what bad design looks like.