Many people mention "social status" element, which is for sure important, because many jobs will get you basic needs covered. Everyone is well aware of how successful/rich life looks like when you get bombarded with this content from every corner of social media / ads etc.

My hypothesis is that it's not fun/interesting to work on becoming a PRO carpenter (in general), when all the hype (that's hard to disconnect from) is about "You're missing out on crypto bro, that's the future".

I don't have anything against crypto, but you get the example.