> Part of the reason for the push for mobile is that a big chunk of the tech industry nowadays competes with power users

It really doesn't. It's playing in a different league - tailoring their solutions to the mass market of those who have zero time for that power-user level of technical sophistication. It could market power-user friendly versions of its products and services, but it's way too busy pushing them for uber-inflated prices in the "enterprise" market - where power-user friendliness is just one more box to tick, hoping to make a sale.