Is a dude and his company hawking a bunch of books and a diet/lifestyle plan really related to "trust in the media"? I don't tend to think of self-help salespeople and reporters, journalists, or even TV talking heads in the same way, though maybe more related to the latter, I suppose.

By the way, I am also under the impression that he doesn't mention that Okinawans eat, on average, way more Spam than their less Blue-Zoney(R) counterparts.