If could have been pushed down the chain. The media companies wanted to provide streaming so they talked with Microsoft. Microsoft realized it would be a valuable feature for thier OS and if they resisted but Apple didn't they would lose market share as HD streaming wasn't available. Then they said the same to Intel. If you don't do it people will buy AMD chips for HD streaming.

So basically it happened because users see the feature and don't realize how hostile it is until they actually try to access their media in an "unsupported" way.

Of course if everyone else resisted streaming services would likely have launched anyways, but that is classic prisoners dilemma.

It’s not like Intel have no competition. They probably figured that if they didn’t cooperate with the media industry, AMD or someone else would, and eat their lunch when suddenly Sony movies can only be played on AMD devices.

I’m not hearing much noice over intels latest chips losing support for 4k Bly-ray disc playback

(They dropped SGX which is needed for the DRM)

https://www.whathifi.com/news/intel-discontinues-support-for...

SGX is only dropped from consumer SKUs for product segmentation purposes.

Well Tbf to intel. The only people I know who use a bluray drive in a pc for 4K content, rip the content anyways bypassing DRM. The masses (in the pc watching moving via a Blu-ray drive space) have moved onto streaming anyways.

Yeah, I’m not saying they made the right call… If they have any business sense they will just open up the microcode after this.

One possibility might be that Intel thought that if they did not do it voluntarily, they might ultimately be forced to by legislation.

wdym cave in, it's not like Intel integrated technologies pushed on them. Intel developed HDCP and co-developed AACS (the Blu-ray encryption scheme). I dunno how much they had their hand in AACS 2, but considering it's literally built on SGX I'm going to claim without evidence that Intel played a significant role in creating AACS 2.

> What would have happened if it had told Hollywood to go love itself somewhere?

Intel's executives would show up to play golf, and find out that nobody wanted to play with them. They might even be no longer welcome at the country club. Power structures coalesce, because powerful people identify with each others' authoritarian desires.

"Most people, I think, don't even know what a rootkit is, so why should they care about it?" - Sony BMG