I'm not talking about legal details, but communication. No store page for video games state that the "purchase" button means anything else than, say, the "purchase" button for a shampoo on Amazon. It clearly suggests that when you buy a game you own it, period. When you buy a Netflix subscription it clearly states that it's time-limited.

At least the EU seems to - slowly - fight such antipatterns that everyone knows only exist to mislead consumers.