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Re:SEO tricks from Patio11 by davidw on Wednesday November 09, 2011 @02:48AM (#3214698)
So you think it's worth the move to example.com/blog even if you already have an established blog.example.com?
Re:SEO tricks from Patio11 by randfish on Wednesday November 09, 2011 @02:54AM (#3214706)
That's been my experience. Not only will the blog's pages rank better by being on the main domain, they'll also help the rest of the site's content rank better by bolstering that location's authority.

That said, I don't want to suggest this is always true all the time or that Google/Bing never group subdomain authorities together, just that we've seen inconsistency and thus I'd recommend keeping them together.