Amen. Whenever people ask me what coffee to get from the grocery store (I do get that question sometimes because in some circles I'm known as a coffee snob) I usually tell them there's really only one thing you need to look at: roasting date. Pick the freshest one. That's the factor that overpowers all the others.

(Then my personal preference, given a tie in roasting date, is also for the more lightly roasted stuff.)

My pet peeve is the expensive, fancy-looking stuff that boasts to be "roasted in Italy" or whatever. That's basically bragging that "this coffee went stale before it even entered your country".