Some of the products I've seen shilled almost exclusively to that market are hilarious.

One of my favourites is a certain "gold subscription" service, where you sign up for X$/month, and every time you have paid enough in to cover the cost of an amount of literal gold, they send you the gold.

I did some calculations at the time based on my own purchasing of gold in the past and worked out that people buying via that service are getting absolutely rinsed.

The ad/sponcon copy tends to blather about inflation, etc, etc.