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A comment on BankSimple invites first customers; rebrands itself as Simple. Parent comment

Re:BankSimple invites first customers; rebrands itself as Si... by dman on Tuesday November 08, 2011 @06:30PM (#3213413)
Is avoiding regulation as simple as changing what you call yourself?
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Re:BankSimple invites first customers; rebrands itself as Si... by mschaecher on Tuesday November 08, 2011 @11:04PM (#3214202)
UberCab becoming Uber is another pretty good example of this name switch to get ahead of regulators from a brand perspective.
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Re:BankSimple invites first customers; rebrands itself as Si... by steve918 on Tuesday November 08, 2011 @08:50PM (#3213872)
If the regulation governs naming, then yes.
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