Oh sure, I think it's cyclical ... Those sentiments were around in the 60's and earlier, probably millenia earlier. When I grew up in the 90's I assumed "selling out" was just "a fact", but it turned out to be more of a temporary meme. Maybe it was a reaction to the materialistic 80's.

But it's almost guaranteed to come back in some form. A good word I learned from Graeber and Wengrow's "Dawn of Humanity" is "schismogenesis": the tendency of humans to define themselves by difference from their neighbors. It explains a lot about the left/right divide, why the most vicious wars are fought between neighbors like Iran/Iraq, etc.

So eventually there will be some youth culture that defines itself against "hustle" culture, etc.

BTW Klosterman has also written about Rush :)