BankSimple invites first customers; rebrands itself as Simple

Re:BankSimple invites first customers; rebrands itself as Si... by al3x on Tuesday November 08, 2011 @11:37AM (#3211403)

Hi, cofounder of Simple here.

It wasn't a cheap domain, but our investors felt it was worth the expense. It's memorable, flexible, and to-the-point. We're generally not a profligate company, but we felt strongly about this.

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Re:BankSimple invites first customers; rebrands itself as Si... by kr1shna on Tuesday November 08, 2011 @11:51AM (#3211479)

I for one, love the branding. I think this is a leap forward in banking. I don't get why so many people are confused about the concept or don't like the name. Seriously...who cares about a statement or where it comes from? Those are old paradigms that need to be destroyed. Good job, Simple! I'm just sad that I can't get in the UK.

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Re:BankSimple invites first customers; rebrands itself as Si... by hemancuso on Tuesday November 08, 2011 @11:40AM (#3211421)

Seriously, I love it :) Good luck!

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Re:BankSimple invites first customers; rebrands itself as Si... by lforrest on Tuesday November 08, 2011 @11:59AM (#3211542)

I love it too. Good job, guys. Can't wait for my invite.

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Re:BankSimple invites first customers; rebrands itself as Si... by astrong on Wednesday November 09, 2011 @01:14AM (#3214504)

how much was it ? I'm guessing $800,000

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