Absolutely agree. Also, how is this firm based in Silicon Valley / San Fran where the customers are primarily in the midwest? If they were serious about this problem, shouldn't they be where their customers or resources are? Building something in isolation and then "shipping" it to where it will be used seems very inefficient and they're clearly missing out on valuable on-the-ground information and experience. This seems more like a university research project than a serious concern?

Our customers are technology companies based in the Bay Area, check out the home page: https://charmindustrial.com

We delivered 90% of permanent carbon removals globally last year: https://twitter.com/charmindustrial/status/14511691760646430...

Wouldn’t the reverse question then be, why hasn’t someone in the Midwest done this already?

There are other companies working on similar things in the Midwest. It is a complex problem that farmers are very interested in because they see potential dollars.

https://www.bioenergy-news.com/news/frontline-bioenergys-iow... https://www.news.iastate.edu/news/2016/12/20/rapid

They may have already used that material for something else?

Like animal feed. Or tilling it into the soil to increase organic matter.