It seems like every company goes through some version of this. At Twitter there was a channel called #ios-six-bars or something like that that started when an engineer posted a screenshot of the home timeline with six bars of things on it, all from jockeying teams trying to grab a spot on that page: Home, Spaces, all the new features just had to be thrown in the face of somebody who probably just wanted to read some tweets. Discussions were had, product cohesion was brought up, then things went quiet for a bit. Until someone posted a new screenshot a couple months later with seven bars on the screen.