A/B testing gets misused to juice metrics in the short term

Re:A/B testing gets misused to juice metrics in the short term by dwighttk on Tuesday July 12, 2022 @12:50PM (#32072625)

Yeah my mortgage company sent me a letter saying to opt out of affiliate marketing Emails or snail mail I have to send them a letter requesting it. This was 4 months after they bought my mortgage so the most the letter woulda done is stop them after selling my info for 4 months.

[ Parent | on HN ]

Re:A/B testing gets misused to juice metrics in the short term by Spooky23 on Tuesday July 12, 2022 @01:51PM (#32073462)

I had a coworker who sent those letters as a side hustle. He had a few different ones and would send the letters certified mail. Companies are very poor at compliance, and certain violations allow you to sue the company.

[ Parent | on HN ]

Re:A/B testing gets misused to juice metrics in the short term by dwighttk on Tuesday July 19, 2022 @07:06AM (#32149915)

Everything in that except the unspoken end point where I end up with money sounds awful

[ Parent | on HN ]