Re:A/B testing gets misused to juice metrics in the short term
by adrr on Tuesday July 12, 2022 @12:49PM
(#32072607)
Isn't that any goal of an organization? Everything ladders up to the success of the company. Especially if you're a corporation where you have fiduciary responsibility to the shareholders.
AB testing is beyond UI. It could be AB testing algorithms for recommendations or search results. When i worked for a CPG company, we would AB test the sample sizes in the boxes. To answer the question what is right amount of product for a sample. We would test shipping to speed, was it worth the upgrade to expedited shipping in terms of LTV to justify the extra cost.
AB testing is beyond UI. It could be AB testing algorithms for recommendations or search results. When i worked for a CPG company, we would AB test the sample sizes in the boxes. To answer the question what is right amount of product for a sample. We would test shipping to speed, was it worth the upgrade to expedited shipping in terms of LTV to justify the extra cost.