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Re:A/B testing gets misused to juice metrics in the short term by bluGill on Tuesday July 12, 2022 @12:38PM (#32072449)
The best metric is the end of year bonus, tided to yearly total company financial results, but that only gets measured once per year. I can measure many things on every transaction, but how they in total work out to my end of year bonus and paycheck are much harder to see.

Of course if my bonus is some small KPI I can optimize that at the expense of overall performance.

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