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A comment on A/B testing gets misused to juice metrics in the short term. Parent comment

Re:A/B testing gets misused to juice metrics in the short term by bbarnett on Tuesday July 12, 2022 @11:16AM (#32071187)
Unless you're a manager, not getting the results desired.

Then the problem is people, and "they're just clicking close out of reflex!".

Cue hiding this, and results you wanted appear! Success! Raise! Promotion! Or, maybe more funding, due to signs of greater engagement.

[ Parent | on HN ]
Re:A/B testing gets misused to juice metrics in the short term by dpe82 on Tuesday July 12, 2022 @05:05PM (#32075676)
Sure; until a company that actually understands this stuff comes along and eats that company's lunch. In the long run, reality eventually wins.
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