This is great. I've been watching things like codecademy get tons of buzz and quietly thought: has no one been over to Think Vitamin Membership? I think this rebranding is a great idea and the new design is wonderful. Now add in some of that fancy interactive-in-browser-coding/learning and you'd be unstoppable (not that the more in-depth stuff should be done this way, but it's a really compelling and addictive hook).