Years and years ago we used to have a supermarket here called Kwik-Save (here been the UK) and they had a range called No-Frills.

Their packaging was absolutely genius because it instantly stood out on every shelf.

https://pbs.twimg.com/media/Da0flNiWkAAUda7.jpg

Other than the font it seems like everyone wants to got that way, of course if you move with the crowd you can't stand out from it.