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A comment on BMW Makes Heated Seats an $18/Month Subscription Service – Again. Parent comment

Re:BMW Makes Heated Seats an $18/Month Subscription Service ... by raxxorraxor on Tuesday July 12, 2022 @05:13AM (#32067389)
It is not failing, they sill have their revenue. BMW are decent cars that focus on driver comfort a lot. But tech and quality is just average and you pay for brand.

They have a bit of innovation aside from switching to electric. For example you can also buy a function to play motor sounds on the inside for around 135€/$... Hey, at least it is a one time purchase. Yay!

The name recognition will go a long way on international markets. Will probably take years until people notice that they buy average crap. As far as I know they introduced this in Korea. Perhaps people have other expectations there.

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Re:BMW Makes Heated Seats an $18/Month Subscription Service ... by kjhgkjghkj on Tuesday July 12, 2022 @05:43AM (#32067600)
>people notice that they buy average crap

Don't be silly, no-one actually buys their shiny box stuffed full of unmaintainable toys any more!

Saying that, I am very curious to see how this affects the car financing and second hand market over the next few years. At some point, these baubles have to be offloaded from the lease market and bought by somebody.

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