In general you might be right. But let’s be honest – in this case, despite any amount of context, respect, critical thinking or benefit of the doubt, the content of the link is still just stupid. No way around it.

Now granted, there’s a lot of ignorance, also in this thread, as to why companies develop elaborate philosophies behind their brands to an extent which seems far-fetched for the average person. But it’s also true that in the marketing field, especially on the higher levels, it’s really easy to start bullshitting. And this document is not only a great example of this, it’s an example dialed up to 11.

I agree with you that content which is presented “to be laughed at” inherently spawns some degree of non-productive, toxic discussion. But I also believe that we should never not call out bullshit when we see it.